Mack Defense: Earning Visibility on the Frontlines of Defense
At major industry events, visibility is everything. And at AUSA, the premier gathering for U.S. Army and defense stakeholders, standing out isn’t optional, it’s mission-critical.
When Mack Defense set its sights on the coveted Common Tactical Truck (CTT) contract, they turned to STRIVE3 to help command attention. Our team developed and executed a strategic media blitz, designed to elevate the Mack Defense brand and reinforce its credibility within the competitive defense landscape.
Through targeted media outreach, stakeholder engagement, and earned media tactics, STRIVE3 generated key press coverage and high-impact visibility, positioning Mack Defense as a serious contender in one of the Army’s most watched modernization efforts.
In a high-stakes market, we help brands do more than show up, we help them break through.