The people who do the work.
STRIVE3 has been building outreach systems for mission-driven organizations since 2005. The team below is who you work with.
Victor Rogers
Founder and President
Victor founded STRIVE3 in 2005, after beginning his career in marketing and communications in 1994. He served in the United States Marine Corps and Operation Desert Storm, and he leads strategy on every engagement the firm takes. His work in Veteran and behavioral health communications includes producing the direct-to-consumer video advertisements for a VA randomized study of PTSD treatment engagement at the Michael E. DeBakey VA Medical Center, developed with VA’s National Center for PTSD as a research partner, and directing the national awareness and clinician recruitment campaign for VA Readjustment Counseling Service Vet Centers across a network of 300 locations. He is the architect of STRIVE3’s Mission Acceleration Operating System and of the Outreach Operating SystemTM, and his campaign work has been recognized with a DMAW Big Idea Award. He holds a Digital Marketing Science Certificate from the University of Virginia, serves as a certified therapy dog handler, and volunteered for years with Jill’s House in McLean, Virginia, which provides respite care for families of children with severe disabilities. He and his wife Peri, a licensed professional counselor in Northern Virginia, have four children between them, including his special needs son Isaac. Victor and Peri have built their working lives around the same conviction: that people heal when someone finally shows up for them.
What did it mean to you to be a part of building these campaigns that sought to help and serve your fellow Veterans?
“As a service-disabled Veteran, I have known what it means to struggle and to need help. And feeling welcomed and cared for fills that deepest need of belonging. It is always an honor when I have any chance to show others the way to finding hope. Witnessing a renewed hope in a Veteran means more than I can express.”
Kim Hine
Art Director
Kim Hine has spent 30 years in marketing and advertising, the last twenty of them at STRIVE3. She began at a small Pennsylvania agency, moved to a Baltimore design shop where she worked on national consumer brands, and then served as Art Director at a full-service Virginia marketing firm before joining STRIVE3 in 2006. She leads visual direction across our campaign systems, from message architecture through produced assets, and owns the design consistency that lets a single campaign core deploy across many communities without losing its identity. That consistency is what makes localized campaigns feel like one campaign rather than a dozen. For the past four years Kim has served on the board of It’s a Blessing to Be a Blessing in Hagerstown, Maryland, where as Volunteer Coordinator she connects unhoused individuals and families in hard circumstances to meals, clothing, hygiene supplies, and the services they need.
What changes about design work when the goal is getting someone to seek care rather than getting someone to buy something?
“What stayed with me from the Vet Centers work was one line in the research. Veterans said they wished they had known sooner. Thirty years in this business and I had never had a brief where the cost of being unclear was measured that way. You stop asking whether the layout is beautiful and start asking whether a man glancing at a screen in a waiting room understands, in two seconds, that this is meant for him.”
Doug Farnes
Senior Digital Director
Doug Farnes leads digital strategy and platform architecture at STRIVE3, bringing more than two decades of development experience. He works with clients from initial scoping through launch and serves as lead digital advisor on an ongoing basis. His work includes building website solutions for national organizations, using API integrations to unify data across multiple databases so information can be collected, accessed, and updated in real time, and building focused sites and landing pages for time-sensitive initiatives and advocacy efforts. At STRIVE3 he owns the referral tracking and source attribution infrastructure that makes campaign measurement possible.
What impact has delivering digital campaigns that connect an audience with a much-needed mission had on you?
“Early in my career, a successful project meant a website that functioned well and launched on time. Now I measure success by whether the organization is closer to fulfilling their mission than they were before we started. When a campaign launches and we can see that the people being served are finding the resources they need, it confirms that the technical work mattered.”
Bobby Huotari
Senior Video Director
Bobby Huotari has been STRIVE3’s Video Director since 2021. Born in Toronto and raised in Virginia, he has worked since 2018 with nonprofits, technology companies, video game publishers, and cybersecurity firms around the world, and his work is shaped by character-driven storytelling that blends mood, mystery, and meaning. At STRIVE3 he directs production on our behavioral health work, including the VA engagement at the Michael E. DeBakey VA Medical Center, where subjects included Veterans and clinicians discussing PTSD treatment on camera. Getting honest material from someone talking about the hardest period of their life is the skill the rest of the work depends on.
What did it mean for you to work on the PTSD video campaign?
“Working on the PTSD video campaign was an enriching experience that gave me additional insight into the struggles Veterans face as they adjust back to civilian life. Mental health is a difficult subject to tackle, so I was proud to help the educating therapists deliver their passionate messages regarding PTSD symptoms and impacts.”
Jake Schmiedicke
Senior Video Editor
Jake Schmiedicke is a video editor with more than a decade of experience turning concepts into visual narratives. He began editing short promotional pieces for small businesses and nonprofits and has since edited feature-length documentaries and high-concept promotional campaigns. At STRIVE3 he cuts our long and short form video across broadcast, streaming, digital, and social delivery, building out the full suite of assets a single production has to yield. On localized campaigns, he is the person who makes footage shot in a county conference room sit seamlessly alongside material produced to national standard.
What has been most rewarding about building a campaign that tells the story of a people-centered mission?
“A video that is creatively structured with compelling visuals, inspiring content, and just the right music track can convey the story and mission of an organization in a way that words alone can’t. A well-told visual story can change hearts, inspire giving, and move the mission forward. That’s the impact I love to see.”
Sophia Baltrinic
Marketing Specialist
Sophia Baltrinic develops social content and tracks campaign performance across STRIVE3 client work, supporting the reporting layer that turns campaign activity into measurable results. She contributes to graphics, short-form video concepts, and visual storytelling assets, and helps keep multi-client project workflows moving on deadline. She is a History major at Christendom College, where she also produces and measures content across the college’s social platforms, and she works as a freelance illustrator with published work in several magazines.
What surprised you about the difference between content that performs and content that actually moves someone to act?
“The first thing I learned tracking numbers is that a post can do everything right and still not matter. Strong engagement, good click-through, and nobody actually did anything. So the question I ask now is not whether people liked it. It is whether anyone went somewhere because of it. Those turn out to be very different posts.”
How we handle clinical risk
Messaging about suicide, trauma, and substance use is governed by established safe-messaging practice, and for good reason. Creative that lands wrong in this category does not simply underperform. It can move someone further from care.
We build inside clinical review rather than around it. On our VA behavioral health work, message concepts moved through review before production and produced assets moved through review again before release. Interview protocols and participant release language went to the medical center for approval before anyone was asked to sit down on camera.
We hold that standard on every behavioral health engagement, we apply published safe-messaging guidance to every deliverable, and we hand the review record over with the work.
Start a Reach Audit.
The audit shows you where your outreach is reaching people and where it is not, before you commit to anything.
Victor Rogers, Founder and President
Reston, Virginia · info@strive3.com