Appropriated in one fiscal year. Reported in the next.
State agencies and local behavioral health authorities carry the widest service areas and the least production capacity. One small team is responsible for reaching an entire commonwealth, inside a procurement calendar it does not control.
We build the system once and run it against the boundary you are accountable for.
Three calendars, none of them aligned
- Appropriation
- Funds arrive on a fiscal or biennial cycle, often with the outreach line set before anyone knows what the campaign will be.
- Procurement
- A schedule contract or an existing vehicle determines how fast work can start. Our GSA Schedule and Virginia SWaM certification exist to shorten that path.
- Reporting
- Block grant and legislative reporting ask what the money produced, on a timeline that rarely matches the campaign.
Buying the audit as a standalone first module fits inside a small-purchase threshold in most jurisdictions, which is usually the fastest way to start.
One message written for the capital lands nowhere rural
The common failure at state scale is a single creative execution, produced once, distributed everywhere. It performs in the metro counties that were in the room when it was made, and quietly does nothing in the rest of the service area.
Remote Studio exists for this. Local production for a single community typically runs $2,500 to $4,500 per shoot day plus shipping. Remote Studio delivers localized content across the whole service area for a fraction of that, because the campaign architecture is built once and reused.
A state portfolio runs on both tracks at once
Crisis line promotion and treatment access are engagement programs. Overdose awareness, safe storage, and youth prevention are not. Reporting a single referral number across a mixed portfolio produces a figure that misstates both halves. We split them before the work starts.
Engagement track
988 and crisis line promotion, treatment access, care navigation. Measured in qualified referrals, enrollment conversion, and time to first tracked response.
Prevention and awareness track
Overdose awareness, safe storage and disposal, youth prevention, stigma reduction. Measured in priority segment reach, message recall against a baseline, resource uptake, and partner activation.
Coverage is always reported against your statutory service area, county by county, not against a general audience.
The system, by module
Four modules that run in sequence. Buy the first and decide from there.
- Module 01 — Reach Audit
- A map of your service area against where eligible people actually live, a baseline cost per qualified referral, and a message risk register. Three weeks. From $8,500.
- Module 02 — Message System
- Audience-specific message architecture, safe-messaging review, and a production kit you keep. $22,000 to $34,000.
- Module 03 — Local Deployment
- Localized assets and partner activation across the service area, including Remote Studio production. $16,000 to $28,000 per jurisdiction per year.
- Module 04 — Measurement and Optimization
- Live dashboard, a monthly working session where budget moves toward what is producing referrals, quarterly narrative written in grant language, and an annual Outreach Evidence File. $1,500 to $2,800 per month.
Bundled first year: $58,000 to $86,000 for Modules 01 through 04. Smaller awards start at $24,000 to $32,000 using an existing regional campaign core. Media spend is separate and paid directly to platforms.
Federal program scale, applied to a state footprint
The Vet Centers engagement was national outreach for a bounded network of local offices, which is structurally the same problem as a state agency reaching every county through local providers.
VA Vet Centers
Mask Up
What transfers is stated on each case page, including what does not.
For the contracting file
- Certifications
- Service-Disabled Veteran-Owned Small Business. Virginia SWaM certified. GSA Schedule 47QRAA18D006M.
- NAICS
- 541430 · 541490 · 541613 · 541810 · 541820 · 541840 · 541860 · 541870 · 541890 · 541910 · 541922
- Accessibility
- Section 508 conformance on every delivered asset, and plain language written to a defined reading level.
- Address of record
- 11921 Freedom Drive, Suite 550, Reston, VA 20190.
Audit one region first.
The Reach Audit takes three weeks and starts at $8,500. Run it on a single region, see whether the findings hold, and scale from there.
Victor Rogers, Founder and President
Reston, Virginia · info@strive3.com