Funded to reach Veterans at risk. Scored on whether you did.
SSG Fox grantees deliver community-based suicide prevention services to Veterans and their families across a defined service area, and are scored at renewal on how effectively they conducted outreach and increased engagement.
That is the exact sentence our reporting was built to answer.
Effort is easy to describe. Engagement is not.
- What gets asked
- Whether the grantee was effective in conducting outreach and increasing engagement among the Veterans it was funded to serve.
- What usually gets submitted
- A narrative describing activity: events attended, materials distributed, posts published. Effort, not result.
- Why
- The intake record was never connected to a source, so there is no way to say which Veteran arrived because of which outreach.
Referrals cannot be counted retroactively. If nobody can record how a person found you, we build that first or we do not take the engagement.
This is engagement work, start to finish
Suicide prevention outreach has a referral endpoint, which puts it squarely on the engagement track. Where a grantee also runs community awareness or lethal-means-safety education, that piece is measured separately.
Engagement track
Veterans moved toward a service. Measured in qualified referrals by source, enrollment conversion, cost per qualified referral, time to first tracked response, and priority segment reach against your obligated service area.
Prevention and awareness track
Lethal means safety, community awareness, and family-facing education. Measured in priority segment reach, message recall against a baseline, resource uptake, and partner activation.
Safe messaging is not optional in this category. Every asset passes documented review before release, and the pass rate is reported alongside performance.
Where the credential is genuinely relevant
STRIVE3 is a Service-Disabled Veteran-Owned Small Business, Virginia SWaM certified, holding GSA Schedule 47QRAA18D006M. On Veteran-serving work that is more than a set-aside category: the firm is run by someone inside the population your program serves, and the message review reflects it.
We have worked on VA behavioral health outreach at both the medical center and national program level, which is the closest available precedent for what your grant is trying to do.
Two published VA engagements
Michael E. DeBakey VA Medical Center
VA Vet Centers
Each case page states its sourcing and names what transfers to another program. Neither is a before-and-after outcome case, and we say so on the page.
The system, by module
Four modules that run in sequence. Buy the first and decide from there.
- Module 01 — Reach Audit
- A map of your service area against where eligible people actually live, a baseline cost per qualified referral, and a message risk register. Three weeks. From $8,500.
- Module 02 — Message System
- Audience-specific message architecture, safe-messaging review, and a production kit you keep. $22,000 to $34,000.
- Module 03 — Local Deployment
- Localized assets and partner activation across the service area, including Remote Studio production. $16,000 to $28,000 per jurisdiction per year.
- Module 04 — Measurement and Optimization
- Live dashboard, a monthly working session where budget moves toward what is producing referrals, quarterly narrative written in grant language, and an annual Outreach Evidence File. $1,500 to $2,800 per month.
Bundled first year: $58,000 to $86,000 for Modules 01 through 04. Smaller awards start at $24,000 to $32,000 using an existing regional campaign core. Media spend is separate and paid directly to platforms.
Written for the application, not for us
- Monthly
- Qualified referrals by source, cost per referral, time to first contact, and what we are changing next month as a result.
- Quarterly
- A narrative report in grant language, covering enrollment conversion, priority segment reach against the obligated service area, and message review pass rate.
- Annually
- An Outreach Evidence File formatted to drop directly into the renewal application.
Establish the baseline this cycle.
The Reach Audit takes three weeks and starts at $8,500. Run it early in the grant year and the renewal narrative has a starting point to measure from.
Victor Rogers, Founder and President
Reston, Virginia · info@strive3.com