Why the real impact of an event is determined by what happens next. One of the biggest mistakes organizations make with events is treating them like a finish line instead of a launching point. I’ve seen organizations spend months planning a gala, conference, fundraiser, leadership summit, or networking event. They focus heavily on registration, speakers, […]
Most Organizations Don’t Have a Marketing Problem. They Have an Alignment Problem. There is a common assumption in today’s business and nonprofit environment that if growth stalls, engagement drops, or outreach loses momentum, the solution is simple: do more marketing. More ads. More social media posts. More emails. More campaigns. More content. But after years […]
60% of consumers feel more positive about a company after reading custom content on its blog. Packing blog posts with helpful information can increase consumer trust. Further, being consistent with a posting schedule will certainly help to keep your brand in front of your audience. But you have to stay committed. To reap the […]
It is truly tragic to consider the division that infects our great nation. In most cases, this division is preceded by a failure to communicate or to empathize. We have seen this for far too long in this land of ours. And that is what it is – OUR LAND. So, how do we get […]
Is grammar obsolete in the age of social media? Definitely not. While some rules change and words join the dictionary’s ranks, some things stay the same. Blogging and social media require good grammar in order for your business to be taken seriously. Here are a few fails to avoid. Polish up your grammar skills for […]
#Aesthetic is a trendy way of signaling that your social media post is a gorgeous shot of your house, shoes, or something banal. But #aesthetic is not just important for social media. Your website’s aesthetic can affect purchases as well as brand reputation. Here are four ways to help you build a consistent aesthetic and […]
So far, we’ve given more general SEO tips. Here are some more hands-on SEO tips that can yield more rewards and hiring rankings. These hacks are tried and true — we use them for our own website and have seen success. We hope you will too. Keep reading to learn new and improved SEO hacks. […]
You can pay to reach an audience through advertising, or you can create content so good that it draws its own audience. The latter approach is the philosophy behind organic Search Engine Optimization (SEO). Optimizing your website for organic reach means that people who find your content are likelier to convert because they are genuinely […]
Did you know that Google offers individual certifications for people who are a member of the Google Partners program? Well, Google does. And we have now earned two significant Google certifications! Our Digital Editor and Strategist, Esther Grace Ehrenman, is officially certified by Google to use Analytics and AdWords. Analytics and AdWords are industry standard […]
70-80% of searchers ignore paid ads and focus on organic results. What does it mean for marketers? If your website organically displays as a result at the top of Google searches for important keywords, people are likelier to purchase from or donate to your company or organization. People value organic search results. Investing in Search […]