STRIVE3 · Ideas and evidence
FIELD NOTES for outreach that has to work.
Practical thinking on strategy, safe messaging, measurement, and the systems that turn attention into action.
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As New SSG Fox Grant Year Begins, Marine Veteran-Led STRIVE3 Equips Grantees to Reach Veterans Outside VA Care
Read more →: As New SSG Fox Grant Year Begins, Marine Veteran-Led STRIVE3 Equips Grantees to Reach Veterans Outside VA CareWith twelve months to meet VA’s outreach targets, grantees can now turn to the SSG Fox Outreach Operating System from a Service-Disabled Veteran-Owned firm RESTON, VA, November 2, 2026 – As a…
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How SSG Fox Grantees Find and Enroll Veterans in Their Counties
Read more →: How SSG Fox Grantees Find and Enroll Veterans in Their CountiesThe short answer SSG Fox grantees that meet their enrollment targets treat outreach as a system, not a series of events. They know where eligible Veterans live in each county, have a…
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Who Isn’t Showing Up, and Why? What a Reach Audit Tells a Publicly Funded Program
Read more →: Who Isn’t Showing Up, and Why? What a Reach Audit Tells a Publicly Funded ProgramA funded program usually knows how much outreach it did. It knows how many posts went out, how many events it attended, and what it spent on media. What it often cannot…
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The Workforce Is Part of the Mission: Why Behavioral Health Recruitment Needs a Marketing Strategy
Read more →: The Workforce Is Part of the Mission: Why Behavioral Health Recruitment Needs a Marketing StrategyA behavioral health organization cannot improve access to care if it does not have enough qualified people to provide that care. That statement sounds obvious. It is also routinely treated as a…
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National Mission, Local Reach: How to Build One Outreach Strategy Across Hundreds of Communities
Read more →: National Mission, Local Reach: How to Build One Outreach Strategy Across Hundreds of CommunitiesA national brand is easy to describe and hard to execute. Say the same thing everywhere, and the message goes flat by the time it reaches the fortieth community. Let every location…
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Beyond Impressions: How Publicly Funded Programs Can Measure Whether Outreach Is Actually Working
Read more →: Beyond Impressions: How Publicly Funded Programs Can Measure Whether Outreach Is Actually WorkingImpressions tell you that something was distributed. What they don’t tell you is whether the right person saw it, whether that person responded, or whether the outreach helped fulfill the mission it…
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From Outreach Activity to Outreach Accountability: What We Learned Building a National Strategy for VA Vet Centers
Read more →: From Outreach Activity to Outreach Accountability: What We Learned Building a National Strategy for VA Vet CentersMost publicly funded programs do not have a shortage of outreach activity. They have newsletters, social posts, flyers, community events, media placements, and often a genuine, well-intentioned team behind all of it.…
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Meeting Veterans Where They Already Are: How STRIVE3 Extended the Vet Center Message Beyond the Ad Buy
Read more →: Meeting Veterans Where They Already Are: How STRIVE3 Extended the Vet Center Message Beyond the Ad BuyA majority of awareness campaigns are built around interruption: catching someone mid-scroll, mid-commute, or before the next commercial break. While that approach certainly has a role, the Department of Veterans Affairs’ Readjustment…
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From Campaign to System: How STRIVE3 Built Momentum for the VA’s Vet Center Network
Read more →: From Campaign to System: How STRIVE3 Built Momentum for the VA’s Vet Center NetworkStrategy that Connects. Story that Moves. Results that Last. Most communications contracts are written around deliverables: A newsletter. A video. A press release. A media buy. The Department of Veterans Affairs’ Readjustment…
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From Assumption to Evidence: How STRIVE3 Helped the VA Reach Veterans in Crisis
Read more →: From Assumption to Evidence: How STRIVE3 Helped the VA Reach Veterans in CrisisA case study in applying the STRIVE3 Mission Acceleration Blueprint™ to a federally funded, evidence-based advertising study for the Michael E. DeBakey VA Medical Center. The Michael E. DeBakey VA Medical…