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3 Ways to Freshen up Your Website
We often turn our attention to email marketing or direct mail, billboards or other advertisements. But let’s turn our attention toward one of the most powerful tools for your company—your website. A website not only allows people to get to know your company before using its products and services, but it is also a great…
3 Ways to Show Customer Appreciation
Saying “thank you” to a customer does go a long way, but as John F. Kennedy said, “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” Express gratitude through your actions and keep those amazing customers coming back with these three…
Secrets to a Successful Blog
Content reigns king in 2015, as it did in 2014. Get on the bandwagon and start your own company (or personal) blog. Give your potential customers free content and establish yourself as an industry thought leader. Content that’s shared to other people and other organizations online creates connections. The more engaging content you produce, the…
Content Marketing Keys
It’s well into 2015, the year of content marketing. Every marketer has been trying to increase sales with branded content. What exactly is content marketing? It’s branded business storytelling. It’s sharing your professional, company, and employee stories with your audience. Storytelling cultivates a client relationship. People tend to trust brands more when they are humanized.…
Writing a Great Call-to-Action
The call-to-action is, arguably, the most important part of your advertising. You need to elicit action while connecting to your target audience. The call-to-action should be unique to the product, the people and the business; don’t just rely on “buy now!” Persuade your potential customers with a better call-to-action by following these three tips: Connect…
Writing Tips
Being a good writer is a rare talent, but the most versatile skill in today’s job market. If you have good writing skills, you can work in most any industry. Every business needs to market itself with articles, advertisements and good copy. Look out mom and dad, that English major may actually come in handy.…
Why You Should Start A Podcast
If you need new, fresh marketing initiatives, then evolve your advertising to include a podcast. A podcast is a radio or video show that is streamed online or downloaded. Podcasts are most often listened to on portable media players. This medium is on the forefront of gaining better understanding of your audience and, therefore, more…