Twenty+ years of proving it moves.
One question every time.
Who needs to hear this, and what do we need them to do?
Our practice today centers on Veteran and behavioral health outreach. That is where we are deepest and it is most of what we build.
It is not all of it.
Some of them had a staff of three. Some had three hundred. All of them had something worth saying and a room full of people who had not heard it yet. Twenty-plus years of closing that gap. Here is some of the work.
Twenty+ years of them.
Some for a season. Many for over a decade, and counting.
U.S. Department of Veterans Affairs · Michael E. DeBakey VA Medical Center · National Center for PTSD · VA Readjustment Counseling Service, Vet Centers · FDIC
American Foundation for Relief and Reconciliation in the Middle East · United Way · Hillel International · Mosaic Middle East · Mission of Hope and Mercy
Freedom Alliance Scholarship Fund · Hope for the Warriors · American Veterans Center · Mack Defense · govmates · IRF Solutions · KVG
Christendom College · The George Washington University · Future Business Leaders of America · Foxcroft School · Her PLAN · Institute for Humane Studies
Management Concepts · SAIC · Megaphone · Association of Children’s Museums · The Reagan Ranch Center · Orphan Foundation of America · DECA
The Heritage Foundation · Charles Koch Institute · Americans for Prosperity · Alliance to Save the American Dream
What clients have said.
“Losing everything overnight and running for your life is traumatic. We turned to STRIVE3 to engage new and existing donor base and to tell the story of the ongoing crisis of Iraqi Christian refugees who continue to struggle to rebuild their lives since ISIS devastated their towns in 2014.”
Susan Greer, Executive Director
American Foundation for Relief and Reconciliation in the Middle East
8x return on a capital campaign that funded life-sustaining aid for displaced Iraqi families.
“Entrusting our messaging and awareness campaigns to STRIVE3 has been a tremendous asset for our efforts. The STRIVE3 team has stepped up for every challenge that we have thrown at them, from traditional to digital outreach. Time after time, they continue to deliver.”
Adam Sohn, former VP of Brand & Communications
Charles Koch Institute
Awareness work on criminal justice inequities that helped open the door to new policy initiatives at the state and federal level.
“No one has ever seen anything quite like this in their mail. The right people got the right message at the right time, thanks to STRIVE3.”
Robert Stuber, Director of Development
Americans for Prosperity
A video-box direct mail campaign that turned a mailer into something people actually opened and watched. Over 8x ROI, and the DMAW Big Idea Award, the organization’s highest honor for creative innovation.
Six things we do. All of them in house.
Mission Strategy & Narrative
Before anything gets made, somebody has to decide what this is actually about. We run discovery, find the through-line, and build the message architecture and brand system the rest of the work hangs on. Positioning, naming, identity systems, messaging frameworks, and the design standards that keep a campaign coherent when it deploys in nine places at once.
Discovery and stakeholder research · Positioning and message architecture · Brand identity and design systems · Naming and narrative development · Style and standards guides
Campaign Strategy & Activation
The plan for reaching a specific group of people and moving them to do a specific thing. Audience definition, channel strategy, creative development, media planning and buying, and the schedule that keeps it all moving. We have built campaigns for a single county and campaigns that ran across all fifty states.
Audience research and segmentation · Integrated campaign development · Media planning, buying, and placement · Direct mail and integrated direct response · Creative production across all channels
Digital Momentum
Everything that happens on a screen, and the plumbing underneath it. Content and social, search and paid media, email, websites and landing pages, and the analytics and attribution work that tells you which channel actually produced a result rather than which one produced the most noise.
Digital and social strategy · Content development and community management · Paid search and paid social · Email and marketing automation · Website and landing page development · Analytics, tracking, and source attribution
Strategic Video & Storytelling
We shoot, we direct, we edit, we animate, and we know how to sit with someone who is about to say something hard on camera. Documentary and testimonial, broadcast and streaming, motion graphics and animation, and Remote Studio, our system for producing community-specific video without a local production budget.
Documentary and testimonial production · Broadcast, streaming, and social video · Motion graphics and animation · Remote Studio localized production · Post, sound design, color, and captioning
Experiential & Event Execution
Conferences, launches, donor events, activations, and the environments they live in. Concept through load-out. Stage and environmental design, materials, signage, program, and the video and photography that lets the event keep working after everyone goes home.
Event concept and creative direction · Environmental and exhibit design · Program and materials development · On-site production and capture · Post-event content packaging
Strategic Visibility
Getting the right people to pay attention. Media relations, earned placement, press materials, executive positioning, speeches, and the partner toolkits that let a coalition carry one message instead of nine.
Media relations and earned placement · Press materials and media kits · Executive and thought leadership positioning · Speechwriting and presentation development · Partner and coalition toolkits
And the standard underneath all of it. Section 508 accessibility on every delivered asset. Plain language written to defined readability thresholds. On behavioral health work, documented message review against published safe-messaging standards before anything is released.
The Mission Acceleration ModelTM
Four phases. Same four every time, whether the budget is fifteen thousand dollars or a million.
DISCOVER
Who is the audience, actually? What do they already believe, what is stopping them, and where are they? This is the part most firms skip, and it is why most campaigns are built on an assumption nobody checked.
- · Audience personas and segmentation
- · Market and landscape analysis
- · Competitor and peer scan
- · Stakeholder and clinician interviews
- · Baseline data and utilization review
DEFINE
What are we asking them to do, what do we have to say to get them there, and how will we know if it worked. The measurement gets decided here, before the creative, not after.
- · Message architecture
- · Positioning and proof points
- · Channel and media strategy
- · Creative brief and concept platform
- · Measurement plan and KPI definitions
ACTIVATE
Build it and put it in front of them. Creative, production, channels, placement, launch.
- · Creative and video production
- · Media plan, buy, and placement
- · Asset kits and partner toolkits
- · Launch schedule and trafficking
- · Section 508 and safe-messaging review
ACCELERATE
Watch what happens, find what is working, move resources toward it. A campaign that does not change after launch was not a campaign. It was an announcement.
- · Performance dashboard
- · Source attribution and referral tracking
- · Monthly optimization cycle
- · Budget reallocation recommendations
- · Grant-ready reporting package
Select a phase to see what it delivers.
Two ways to engage the model
Front half, sold on its own. Back half, running continuously.
The Mission Acceleration Blueprint
The front half, sold on its own. Discovery, audience research, positioning, message architecture, channel strategy, and a costed plan you can execute with us or without us.
Organizations come to this when they know something is not landing and cannot tell whether the problem is the message, the audience, or the channel. Four to eight weeks. You keep the plan either way.
- Scope
-
Discover and Define
- Duration
-
Four to eight weeks
- Output
-
A costed, executable plan
- Ownership
-
Yours either way
The Acceleration Ecosystem
The back half, running continuously. Creative production, deployment, measurement, and the monthly rhythm of adjusting based on what the numbers say.
This is the ongoing relationship. Most of our long clients live here, some of them for well over a decade.
- Scope
-
Activate and Accelerate
- Term
-
Continuous
- Cadence
-
Monthly review and reallocation
- Output
-
Production, deployment, measurement
See scope, pricing, and how to buy either half →
And where the Outreach Operating SystemTM fits
The Outreach Operating SystemTM is the Mission Acceleration Model built specifically for organizations funded to reach a defined population and accountable for proving they did. Grantees, county health departments, community services boards, state agencies.
Same four phases. Fixed scope, fixed price, and a measurement layer built around qualified referrals and grant reporting, because that is what those organizations are actually graded on.
It is not a different framework. It is this one, productized for the work we do most.
Selected work.
VA Readjustment Counseling Service, Vet Centers
Three hundred Vet Centers, more than eighty mobile units, a 24/7 call center, and a problem VA named plainly in the contract: Veterans either did not know the services existed, believed they were not eligible, or wished they had known sooner. In some regions, a high eligible population and a low utilization rate.
We directed and executed the marketing effort end to end. Discovery, strategy, message architecture, creative development, production, and media planning, delivered against a documented quality standard that included Section 508 acceptance thresholds and plain-language readability requirements.
Michael E. DeBakey VA Medical Center
VA knows how to treat PTSD. What nobody had tested under controlled conditions was how to get a Veteran who screens positive, and who is not in therapy, to start.
We produced the six video advertisements that were the intervention in a randomized study of 600 Veterans. VA’s National Center for PTSD was a research partner, its Deputy Director for Education served as co-investigator, and the design was set according to the Center’s research priorities. The outcome measure was receipt of psychotherapy, confirmed by chart review.
Public health · non-Veteran
Mask Up
Public health animation, COVID-19 response
Spring 2020. Nobody knew what to do and everyone was being told something different. We built an animation that explained one thing clearly, and we gave it away.
Americans for Prosperity
Video-box direct mail
We put a screen in an envelope, and the right people got the right message at the right time. Over 8x ROI and the DMAW Big Idea Award.
American Foundation for Relief and Reconciliation in the Middle East
Capital campaign
Telling the story of Iraqi Christian families displaced by ISIS, to donors who had not heard it. 8x return, funding life-sustaining aid.
Alliance to Save the American Dream
Small business advocacy launch
COVID hit small businesses first and hardest. We helped stand up a coalition from nothing and put it in front of the people who could act.
Freedom Alliance Scholarship Fund
Awareness and donor development
Scholarships for the children of fallen service members. Work we were glad to be asked to do.
Mack Defense
Media campaign
A visibility push while the company competed for the Army’s Common Tactical Truck program.
If it is on this page, we have done it.
If it is not, tell us anyway. Twenty+ years in, we have a fair sense of what we should take and what we should hand to someone better suited.
Victor Rogers, Founder and President
Service-Disabled Veteran-Owned Small Business
GSA Schedule 47QRAA18D006M
Commonwealth of Virginia SWaM Certified
Established 2005
DMAW Big Idea Award, Campaign Strategy and Execution
NAICS 541810 · 541613 · 541820 · 541430 · 541840 · 541860 · 541870 · 541890 · 541910 · 541922 · 541490