Did you know that Google offers individual certifications for people who are a member of the Google Partners program? Well, Google does. And we have now earned two significant Google certifications! Our Digital Editor and Strategist, Esther Grace Ehrenman, is officially certified by Google to use Analytics and AdWords. Analytics and AdWords are industry standard […]
70-80% of searchers ignore paid ads and focus on organic results. What does it mean for marketers? If your website organically displays as a result at the top of Google searches for important keywords, people are likelier to purchase from or donate to your company or organization. People value organic search results. Investing in Search […]
Being a team player is essential for every part of life — both professional and persona. Life requires excellent collaboration skills. Here are a few tips on collaboration, relevant to both professional and personal life. How do you take other people’s opinions into consideration while maintaining deadlines and pleasantness? 1: Listen Taking into account other […]
Did you take a beautiful photograph, but the backlighting is washing everyone out? Or is the photograph too dark to tell what’s going on in it? Photoshop can rescue good photos from bad lighting. How can Photoshop redeem bad lighting? Here are a few quick fixes. Brightness Go to Image > Adjustments > Brightness/Contrast to […]
Design-driven companies have outperformed the S&P Index by 219% over 10 years. Photoshop is the best tool in the design and photography field. Most graphic designers are required to be familiar with or use Photoshop. Although the software has a high learning curve, it yields high rewards. Here are a few hacks to help you […]
Instagram filters are infamous for spurring people’s quest for more likes. But did you know that you can create masks, filters, and flattering image filters with Photoshop? Here are a few quick fixes we’ve picked up over years of client work. Why? Filters can color correct an image that is discolored, overexposed, or similarly problematic. […]
Photoshop is an incredibly powerful tool that can be used for a variety of purposes. No matter what the design goal, you can probably learn to accomplish it with Photoshop. A busy image background can hinder a sleek design. Photoshop offers a variety of tools to smooth or completely remove background distractions from the image. […]
83% of marketing emails last year were newsletters. More and more marketers are jumping on the newsletter bandwagon — but there is still room for improvement. The New Year offers an opportunity to reevaluate existing efforts — both in personal and professional lives. Here are some marketing resolutions that we would recommend. 1: Invest in […]
Christmas is for rest, family, and rejoicing. However, it is easy to get overwhelmed with consumerism. What is the antidote to holiday stress? We asked our team members what they love most about Christmas, and they delivered! “I love the smiles on my children’s face,” says Director of Production Amy Park. “I love knowing that […]
Content with relevant images gets 94% more views than content without. Design matters, whether you’re building a better website, sending thousands of pieces of mail, or creating an advertisement for social media. How do you catch a viewer’s eye with better images? Our team has decades of experience in bringing the best results for clients. […]