Digital marketing isn’t primarily about the bells and whistles of technology. It’s primarily about connecting with people. Sometimes taking connection offline can yield high rewards. Hosting an event offers many opportunities for your company or organization. Here are three reasons why, backed up by the numbers. 1: Brand awareness Not only does an event validate […]
Some brands overlook the importance of followers. However, faithful followers are likely to buy from a brand. Stellar social campaigns can increase follower count, turn users into leads, and keep existing customers coming back for more. How do you gain followers, turn them into customers, and keep them coming back for more? Here are a […]
It seems impossible to go a day without seeing an ad before a Youtube video or on Facebook. Digital marketing is on the rise. Direct mail and traditional avenues have their place. While print advertising is still effective, the digital age demands that attention be paid to online marketing opportunities. Here are a few statistics […]
Last year, over 205 billion emails were sent and received every day. By 2019, there will be over 2.9 billion email users. 50% of Americans check their email while still in bed. Email isn’t going away any time soon. Here are 6 tips to stay professional, get your messages read, and accomplish your goals. Do […]
Productivity looks elusive in the age of procrastination. Facebook, Youtube, Buzzfeed, and more sites beckon to us and plead for attention. But focusing in the age of distraction can lead to burnout. You don’t have to work yourself to death to be productive. You can accomplish lots while staying energized, happy, and healthy. Productivity is […]
Email and direct mail alone can deliver decent ROI. However, direct mail and email combined have a 25% response rate and significantly higher average value per order than either method alone. The most effective agency mixes the power of social media, email, and direct mail with a unified strategy. Further, an organization with a new […]
Why do people like, share, or comment on social media? People want to engage with beautiful, relatable, or socially significant posts. Social media marketers try to find the sweet spot that people will share. It turns out that one of the most effective tools is also the least-used. Using real people’s stories creates compelling content […]
Content marketing, unlike traditional advertising, harnesses the power of storytelling. A good story unifies individual human experience through the power of narrative to resolve the paradoxes that people confront. It is hard enough for novelists and screenwriters to write stories and develop a voice, let alone a corporate brand. Here’s why storytelling should be a […]
Social media marketing is an essential tool for almost every business. It is not an isolated trend amongst young, famous, and hip. The data shows just how important social media marketing is. According to the 2015 Social Media Marketing Report published by the Social Media Examiner, many marketers believe that social media is key for […]
Social media marketing looks easier than it is. Don’t be fooled — branding is hard, especially on platforms when frequent content is expected. With caution and intentionality, social media marketing can yield great results for your company. Below are some tips to get you started. Don’t overschedule Whether or not you use social scheduling tools, […]