67% of small businesses expect that graphic design will become increasingly important to their success throughout the next five years. And 65% of senior marketing executives believe that visuals are a necessary ingredient to brand story. There are several graphic design software applications, ranging from free to expensive, that can help you achieve your goals. […]
Graphic design looks simple, but creating killer designs takes skill and intuition. Effective visuals yield higher conversion rates and ROI. The graphic design industry earned $11 billion last year. How do you achieve great corporate art that captures attention and converts? There will be a 35% rise in demand for digital graphic design from 2015-2022. […]
Social media offers opportunities and pitfalls for businesses. Timing, wording, and design must all coalesce to delight the digital audience. Here are a few principles to minimize gaffes and maximize ROI. 1: Profile Fill out all sections of your profile with relevant information for consumers. Include links to your website, phone number, address, email, and […]
68% of consumers read content from a brand in which they are interested. Captivate customers with killer products and services. Keep them coming back for more with regular, helpful content. People like to get their money’s worth. Content marketing increases trust. Digital users’ interaction with branded content contributes to brand validation. Tell people about company […]
How do you captivate a person scrolling through content on their phone while they’re strolling down a street? Capturing a digital reader’s attention seems more difficult than ever now. But it is still possible. Good news: video strategically converts prospects and keeps existing customers intrigued. Flickering images capture attention more than static text or images. […]
The average American supports 4.5 charities. Your organization could be one of the charities that average Americans choose for donations. Employing an effective fundraising strategy is essential to ensure your organization’s future prosperity. There are many fundraising tools accessible to savvy marketers. Direct mail, email, social media, and many more can yield high fundraising ROI. […]
Email is 40x more effective at getting new customers than Facebook or Twitter is. Email lists are valuable assets. You can use email addresses to keep in touch with existing customers and connect with prospects. Email marketing, still one of the most effective tactics, requires building an list. Don’t resort to spammy tactics to capture […]
Direct mail complements digital marketing well. Standout graphics, copy, and strategy stay constant in digital and traditional marketing. High-ROI campaigns combine the strengths of multiple channels, unified themes, and quality content. Social media campaigns and direct mail campaigns deliver similar ROIs of 15-17%. Why does direct mail still matter in an increasingly online world? Here […]
Digital marketing isn’t primarily about the bells and whistles of technology. It’s primarily about connecting with people. Sometimes taking connection offline can yield high rewards. Hosting an event offers many opportunities for your company or organization. Here are three reasons why, backed up by the numbers. 1: Brand awareness Not only does an event validate […]
Some brands overlook the importance of followers. However, faithful followers are likely to buy from a brand. Stellar social campaigns can increase follower count, turn users into leads, and keep existing customers coming back for more. How do you gain followers, turn them into customers, and keep them coming back for more? Here are a […]