Blog

What Do You Love About Christmas?

Christmas is for rest, family, and rejoicing. However, it is easy to get overwhelmed with consumerism. What is the antidote to holiday stress? We asked our team members what they love most about Christmas, and they delivered! “I love the smiles on my children’s face,” says Director of Production Amy Park. “I love knowing that […]

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6 Essential Principles of Design

Content with relevant images gets 94% more views than content without. Design matters, whether you’re building a better website, sending thousands of pieces of mail, or creating an advertisement for social media. How do you catch a viewer’s eye with better images? Our team has decades of experience in bringing the best results for clients. […]

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3 More Productivity Hacks

Is it difficult to start working on Mondays? Do you feel like you are dragging your way through the week to survive by Friday evening? Motivation matters, and it doesn’t have to be elusive. (Source) You don’t have to feel uninspired and suffer from unproductivity. Seek to creatively collaborate and add value with our three […]

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Color Psychology

Kissmetrics conducted a study to discover how color psychology affects customers’ purchase decisions. It goes to show that A/B testing color selection can improve ROI out of sight. There’s more to graphic design than meets the eye. Design can influence viewers’ purchase decisions. Color psychology plays a large role in influencing viewers’ actions taken after […]

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Best Graphic Design Tools

67% of small businesses expect that graphic design will become increasingly important to their success throughout the next five years. And 65% of senior marketing executives believe that visuals are a necessary ingredient to brand story. There are several graphic design software applications, ranging from free to expensive, that can help you achieve your goals. […]

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4 Graphic Design Hacks

Graphic design looks simple, but creating killer designs takes skill and intuition. Effective visuals yield higher conversion rates and ROI. The graphic design industry earned $11 billion last year. How do you achieve great corporate art that captures attention and converts? There will be a 35% rise in demand for digital graphic design from 2015-2022. […]

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6 Social Media Best Practices

Social media offers opportunities and pitfalls for businesses. Timing, wording, and design must all coalesce to delight the digital audience. Here are a few principles to minimize gaffes and maximize ROI. 1: Profile Fill out all sections of your profile with relevant information for consumers. Include links to your website, phone number, address, email, and […]

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Blog Inspiration

68% of consumers read content from a brand in which they are interested. Captivate customers with killer products and services. Keep them coming back for more with regular, helpful content. People like to get their money’s worth. Content marketing increases trust. Digital users’ interaction with branded content contributes to brand validation. Tell people about company […]

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Why Video Marketing?

How do you captivate a person scrolling through content on their phone while they’re strolling down a street? Capturing a digital reader’s attention seems more difficult than ever now. But it is still possible. Good news: video strategically converts prospects and keeps existing customers intrigued. Flickering images capture attention more than static text or images. […]

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Fundraising 101

The average American supports 4.5 charities. Your organization could be one of the charities that average Americans choose for donations. Employing an effective fundraising strategy is essential to ensure your organization’s future prosperity. There are many fundraising tools accessible to savvy marketers. Direct mail, email, social media, and many more can yield high fundraising ROI. […]

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