We often turn our attention to email marketing or direct mail, billboards or other advertisements. But let’s turn our attention toward one of the most powerful tools for your company—your website. A website not only allows people to get to know your company before using its products and services, but it is also a great […]
In today’s technological world, part of being a professional means representing yourself and networking online. That’s where LinkedIn comes in. LinkedIn is a social media platform focused on business-oriented social networking. It is a great way to manage your professional identity and build your connections. But, there are a few tips to being successful on […]
Saying “thank you” to a customer does go a long way, but as John F. Kennedy said, “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” Express gratitude through your actions and keep those amazing customers coming back with these three […]
Content reigns king in 2015, as it did in 2014. Get on the bandwagon and start your own company (or personal) blog. Give your potential customers free content and establish yourself as an industry thought leader. Content that’s shared to other people and other organizations online creates connections. The more engaging content you produce, the […]
[pullquote]While you’re brainstorming and scheduling new content, a social media strategist needs to be aware of the current trends and anyone who is interacting with the brand.[/pullquote] Every company needs a social media strategist dedicated to promoting their products and interact with their customers online. It is essential, in today’s growing tech culture and online […]
Social media is a tricky challenge to tackle. You have to define your voice, extend your branding, be personal yet professional and be on top of engagement on multiple platforms. There are few brands that do it well, and while you need to be unique to your company, it’s important to study brands that are […]
It’s well into 2015, the year of content marketing. Every marketer has been trying to increase sales with branded content. What exactly is content marketing? It’s branded business storytelling. It’s sharing your professional, company, and employee stories with your audience. Storytelling cultivates a client relationship. People tend to trust brands more when they are humanized. […]
The call-to-action is, arguably, the most important part of your advertising. You need to elicit action while connecting to your target audience. The call-to-action should be unique to the product, the people and the business; don’t just rely on “buy now!” Persuade your potential customers with a better call-to-action by following these three tips: Connect […]
Being a good writer is a rare talent, but the most versatile skill in today’s job market. If you have good writing skills, you can work in most any industry. Every business needs to market itself with articles, advertisements and good copy. Look out mom and dad, that English major may actually come in handy. […]
If you need new, fresh marketing initiatives, then evolve your advertising to include a podcast. A podcast is a radio or video show that is streamed online or downloaded. Podcasts are most often listened to on portable media players. This medium is on the forefront of gaining better understanding of your audience and, therefore, more […]